Applying Ecosystem Thinking to the Training Industry: Needs and Goals of Different Stakeholders, and How to Address Them

Case Study of Ecosistema Formazione Italia
The thesis aims to answer the research questions of how key components of a training ecosystem can benefit from it and what activities should be developed to satisfy their needs and goals. An extensive literature review was undertaken to identify key elements and best practices associated with designing, launching, and scaling training ecosystems. For further clarification and perspective gathering on this analysis, 90 training professionals were also interviewed through an onboarding survey to collect insights about their experiences and perspectives.
Abstract
The thesis aims to answer the research questions of how key components of a training ecosystem can benefit from it and what activities should be developed to satisfy their needs and goals. An extensive literature review was undertaken to identify key elements and best practices associated with designing, launching, and scaling training ecosystems. For further clarification and perspective gathering on this analysis, 90 training professionals were also interviewed through an onboarding survey to collect insights about their experiences and perspectives.

These findings prompted four major stakeholder clusters (Training firm & Coaching, EdTech Startup & Innovation, L&D – HR, Other) and 5 major needs (Networking and collaboration; Exchanging ideas and experiences; Professional development and growth; Contributing to the growth of the education sector; Building a community of like-minded professionals).

Based on these clusters, several actionable activities from the literature review and from the current experimentations were introduced to tackle each stakeholder, and their needs and goals. This thesis concludes by outlining limitations, as well as future research and practice directions, such as the evaluation of ecosystem thinking's effects on learner outcomes, creating an eco-based training program framework, and recognizing implementation barriers within real-life settings.
Introduction
The training industry remains in flux, adapting to meet the ever-evolving needs of learners and organizations in our increasingly interdependent global society. Traditional training methods no longer meet these shifting demands and a new strategy must be employed in order to optimize design, delivery and assessment of programs. Ecosystem thinking provides a potentially viable path through the complex training industry, emphasizing the interdependencies of various components and stakeholders. However, empirical research on the design, launch, scaling and interactions among key players of training ecosystems remains limited. This master's thesis attempts to close that research gap by exploring ecosystem thinking within the training industry.

This thesis's primary research question includes:
  • How can the various key components of a training ecosystem take advantage of one another, and which activities must be created in order to fulfil their individual goals and needs?
To address these queries, a systematic literature review was undertaken, drawing from top management journals like Strategic Management Journal, Journal of Management, and Academy of Management Journal. Starting from a more generic research on ecosystem, this literature review the identified key components of a training ecosystem such as learners, trainers, content providers and technology platforms as well as activities which may help address their individual needs and goals.

Additionally, this thesis builds the case study of Ecosistema Formazione Italia (EFI), an Italian training ecosystem. EFI is a non-profit association dedicated to supporting Italy's training provider landscape. EFI provides an environment in which training providers from across Italy can connect, providing synergies and business opportunities between trainers, training firms, learning & development professionals, startups and suppliers alike; encouraging networking across training providers while creating access to materials curated specifically by EFI members for training events and materials curated specifically by EFI itself. Established by members of the Wyblo team (EdTech startup led by its CEO and author of this thesis, Kevin Giorgis, together with Stefano Marchese, Madeleine Prothero, Cesare Gamberi e Vito Mannina) who saw that success within Italy requires both innovation and collaboration within their training industry environment - EFI has now created such an ecosystem within Italy's training landscape.

This study's findings are drawn from an online survey with 90 responses. Respondents included individuals and organizations, most commonly freelancers, consultants, training consultants, training firms, startups, accelerators, associations, and university members. EFI members' primary goals and needs included creating new collaborations to expand their business, staying informed on trends within the training industry by attending webinars panel discussions webinars or panel discussions, increasing visibility locally by attending webinars or panel discussions, becoming more visible locally through expanding visibility or finding more clients.

EFI members expect their association to facilitate networking and collaboration, promote professional development and growth, share experiences and ideas freely and foster the growth of the education sector as a whole. By exploring Ecosistema Formazione Italia specifically this thesis seeks to gain important insights into professional networks' roles in aiding training industries worldwide. Building upon its findings, this thesis proposes activities which could benefit ecosystem members as well as discusses the implications of this study for training professionals, educators and researchers.

Overall, this master's thesis contributes to the knowledge and application of ecosystem thinking in the training industry by investigating its potential benefits and activities for key components of training ecosystems. By answering research questions posed to Ecosistema Formazione Italia case study as well as investigating key component activities, this thesis offers invaluable insight into creating more efficient training ecosystems which meet stakeholders' needs more efficiently and deliver greater benefits in terms of effectiveness, collaboration and innovation.

Finalizing its thesis, this research also proposes potential future directions of both research and practice for applying ecosystem thinking to training industries. Future studies should assess its effects on learner outcomes as well as create an eco-based training framework and identify barriers that prevent its application to real settings.

ChatGPT was utilized constructively and creatively as a brainstorming tool for the initial structure of the thesis and shortlisting of articles and journals to be considered. Yet the thesis was written independently as allowed by the HSG Dean of Studies.
Text author: Kevin Giorgis
22 March 2023
University of St. Gallen
School of Management, Economics, Law, Social Sciences, International Affairs and Computer Science

Master’s Thesis, author:
Kevin Giorgis, President Ecosistema Formazione Italia
Supervisors:
Tim Meyer, Assistant Professor; Martina Montauti, Assistant Professor